I currently oversee the KOIBIRD Social Media and Talent Relationship team, with over 7 years of experience in the Social Media marketing field. My professional trajectory includes significant tenures at luxury multi-brands Mytheresa and Mytheresa Men, where I collaborated with leading brands including Loewe, Gucci, and Saint Laurent.

During this time, I have been actively involved in producing, directing and assisting with content creation for various events such as live events, fashion shows, in-store events, marketing activations and photo shoots.

With extensive experience spanning over 9 years in the streetwear, footwear, high-street, and luxury markets, I possess the adeptness to excel in fast-paced environments. When managing activations from prelaunch to final execution and analysis, my strong attention to detail and organisational skills enable me to successfully deliver under challenging timelines.

Driven by a growth mindset, I am committed to producing engaging and aspirational content that exceeds expectations. My keen eye for detail and proactive approach are evident in the diverse creative outcomes I deliver.